Google Analytics
See the diagram below to explore some of the features available for Google Analytics users.
1. Click this link to navigate back to your Analytics Settings page, so you can get an overview of and edit all your Analytics accounts and profiles. From there, you can navigate to the Profile Settings page, where you can view your tracking code, and create goals and funnels.
2. You can also navigate to any account using this pull-down menu.
3. The ‘Settings’ page is different from the “Analytics Settings” page. Here, you can set the email address associated to your account, your account language, and your email notifications settings.
4. The ‘My Account’ link takes you to a page listing all your Google Accounts.
Learn more about Google Accounts settings page.
5. Click here to go to our Google Analytics Help Center. It searches over 30,000 pages of Google Analytics support content from the Help Center, Google Analytics Help Group, and the web.
6. Always remember to sign out of your account when you’re done!
Google Analytics reports
Google Analytics has over 80 reports to help you gauge your site’s performance — whether by usage metrics, return visit numbers, or time on page. Below is a list of reports that are available as of January 2009. However, please keep in mind that Analytics is continually releasing new features and reports, so this list may occasionally change and grow. 7. Visitors
8. Traffic Sources
9. Content
10. Goals
11. Ecommerce
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12. Design a custom report using the metrics and dimensions you want to see. For more information, please read our Quick Start Guide.
13. Settings – Advanced Segments and Email
Advanced Segmentation: Slice and dice your data in the way you want to see them. Click ‘Advanced Segments’ to create these segments and apply them to your reports. Read through our tutorial and view our video on this powerful feature here.
Email: Manage scheduled email reports. In order to learn how to modify them, please read this article.
14. Click on any of these help resources to get information on the specific report you’re viewing, tips on how to interpret and use the information for your campaign, or learn what other people’s common questions are.
15. Select from this pull-down menu to jump to another Analytics account.
16. Apply the advanced segment you created to a report and compare it side-by-side to other graphs. See number 13 to learn more about advanced segments
17. Select a date range through a calendar or timeline slider to graph your report data by clicking on the arrow. You also have the option compare to past data in this section. Instructions on how to use this feature can be found here.
18. Graph your report by day, week, month, or hour (where available). Learn more.
19. The selected date range, graph by view, advanced segment or metric is viewed as a graph here.
20. Get at-a-glance views of your account’s key metrics here.
21. Add or delete report snapshot modules to your dashboard. To add a module, go to your desired report and click ‘Add to dashboard’ at the top of your report. To delete one, click the ‘X’ on the upper right-hand corner of every module in your Dashboard report.